Dawn is a champion advertising and business executive with 15-year record of solid business acumen – a master global strategist and specialist in digital marketing and advertising, Ecommerce, Social and Mobile Media as well as traditional advertising and marketing, especially in telecommunication, fashion, beauty, celebrity and entertainment sector.

Her style as a trailblazer is “destroy the box and makes a new one that competitors strive to achieve”. Her unique talent to spark conversation and influence enables alliance with other stable global leaders with growth potential and strong business ethic.

Dawn’s career path began in 1987 at advertising agencies, in production and design for nightclub events, working administrative in the office of the notorious Lamours in Brooklyn NY. Live tour photography lead to production assistant and road management positions thereafter. From 1989-1995, she was talent buyer and public relations in venues throughout NY, NJ and PA including Limelight, Studio 1 and Webster Hall.

In 1993, she founded DME, which was originally blueprinted as a booking agency for artists that had an established audience but lacked representation.

Since 1995, she lead the DME offices while positioned in corporate executive positions as VP of Advertising for various telecommunication, fashion, publishing and entertainment corporations including IDT, Net2Phone, CBS, Universal, Calvin Klein, Etienne Aigner, Macy’s, Sterns, Federated, HBO, Time Warner, Mode Magazine, Jonas Publishing, Ogilvy, Grey Advertising and Topps. Through alliance with investment partners, she then transformed DME into a full-time management firm in 2001, which branched out into full strategic business development servicing by 2005.

Her solid credentials as an established professional enable her to build strong relationships with discretion that A-list clientele have grown to trust. Known for affiliation with Guns N' Roses, Nine Inch Nails, Velvet Revolver, Slash, Motörhead, Marilyn Manson and Type O Negative, and association with the global leaders, top agencies, motion picture and television networks, social media, venue and radio organizations, corporate leaders in technology, gaming, beverages, fashion and beauty, footwear, transportation, travel and media.

She managed staff as large as 100 direct reports, budgets between $300M-$2B with full P&L compliance and accountability within global divisions, and cut costs up to 30-40%; designed Web 3.0 and social media campaigns that delivered 1.5M unique IP viewers within 2 months; generated funding $10M for major media projects that included product, television and motion picture; developed ‘grass roots’ campaign of unsigned artist that expanded direct market database by over 6000% and generated doubled revenue with major pr and radio signing on spec; secured online marketing partners for international artist that resulted in more than tripled both ticket sales and revenue, increased budget to $150M and ensured safety for online ticketing and merchandise store.

Dawn holds a Bachelors in Advertising from the School of Visual Arts, an additional Associates in Computer Broadcasting and certification in Business Management from NYU.

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